No on DECK for now...

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I love HOKA shoes, it's light, cushion, and breathable, and it looks great on any female who wears them! I wanted to have one pair of HOKA for almost a year now, but it's expensive, and I don't find any stores near me to try it on. 

There's a great chance that HOKA can transform Decker outdoors like what AI does to NVIDIA.

Sports leisure products are on the rise (lululemon, Nike, and more). Decker Outdoor (DECK) also carries the UGG brand too. UGG and HOKA are two great brands that Decker successfully win Gen Z and young women. Given its history of high growth last year and could experience a Lululemon-like drop in the first quarter of this year due to a slowdown in retail sales, shall we invest in the stocks vs. the shoes?

The answer, for now, is No - as the stock is almost 100% owned by institutions with fairly low liquidity. I will revisit my decision in a year. 


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